Self Awareness and Interpersonal Skills - 1626 Words

The following assignment is highlighting the importance of self-awareness and interpersonal skills within the early child care setting. The rights of the child within the ECCE. How to communicate effectively with children their families and other colleagues and how this benefits all involved. How being part of a team within the ECCE benefits and what regulations are put in place to ensure quality of education and the quality of the child care setting and facilities. Self-Awareness is the understanding of your own personality, behaviours, habits, emotional reactions, motivations and thought processes. Having this self-knowledge helps you to highlight your strengths and weaknesses, likes and dislikes feelings about certain topics and wants†¦show more content†¦The general right of a child is the UN convention on the rights of the child 1989. The articles of convention can be broken down into four broad areas them being survival rights which covers a child’s right to life and basic needs such as nutrition, shelter, access to medical services and an adequate living standard . Developmental rights include the right to education, play, leisure, access to information, freedom of thought, conscience and religion. Childcare practitioners have a duty and responsibility to ensure developmentally appropriate routines and activities for each and every child which does not discriminate against the child on any grounds. Protection rights requir e that children be safeguarded against all forms of abuse, neglect and exploitation. Issues covered are care and rehabilitataion for children who have been abused and/or exploited including special care for refugee children, safeguards for children in the criminal justice system and protection for children in employment. Participation rights emphasises child’s freedom to say and express opinions in matters affecting their lives. Adults have a responsibility to allow children to control choices in their lives and acknowledge and act on the feelings and opinions expressed. This information about the UN convention on the rights of the child 1989 was cited from Donohoe amp; Gaynor (2007). Effective communication with children is important to get a child to trust you and want to communicate with you.Show MoreRelatedSelf Awareness and Interpersonal Skills1626 Words   |  7 Pagesassignment is highlighting the importance of self-awareness and interpersonal skills within the early child care setting. The rights of the child within the ECCE. How to communicate effectively with children their families and other colleagues and how this benefits all involved. How being part of a team within the ECCE benefits and what regulations are put in place to ensure quality of education and the quality of the child care setting and facilities. Self-Awareness is the understanding of your own personalityRead MoreThe Effects Of Two Journaling Functions On Interpersonal Relationships, Self Awareness, And Communication Skills2046 Words   |  9 Pagesexpressive emotions and the other on expressive writing were used to improve interpersonal relationships, self-awareness, and communication skills. I have used journaling and storytelling as a contemplative action plan for emotional suppression. In these journals I kept my deepest thoughts and feelings while sharing personal stories with others during storytelling in pursuit of dealing with my lack of communication skills and anxieties. Due to journaling about personal experiences in my everyday lifeRead MoreA Reflective Report on Interpersonal Management1150 Words   |  5 PagesReflective Report on Interpersonal Management Skills Module Code: 7BSP1010 Course: Interpersonal Management Skills 1 Tutor: Helen MacKinlay Student Name: XU ZHANGYONG Student Number: 13030219 Words: 1046 December 26th 2014 The purposes of this essay is to analyse the improtances of Interpersonal management skills for successful management, and to reflect on a verbal interpersonal cultural based difference people have personally experienced and how develop the cross cultural awareness for more effectiveRead MoreAn Emotional Intelligence Assessment : Measuring The Importance Of Interpersonal Communication And Self Evaluation1166 Words   |  5 PagesIntelligence Assessment: Measuring the Importance of Interpersonal Communication and Self-Evaluation in Business Leadership I.Introduction: A Emotional Intelligence (EI) assessment will be analyzed to better understand the emotional complexities of managing a car detail business. My own personal experiences as a business leader will be defined through Goleman’s five categories of Self-Awareness, Self-Regulation, Motivation, Empathy, and Social Skills. Goleman’s article, â€Å"What makes a Leader?†, willRead MoreCommunication, Self Awareness, And Communication Skills860 Words   |  4 Pageslevel of my interpersonal competence has strongly improved. McCornack states that interpersonal communication competence is evaluated by one’s â€Å"ability to communicate consistently in appropriate, effective, and ethical ways† (G-6). Therefore, when one has competence, he/she is able to choose what type of communication is best suited for any given situation. I have seen my interpersonal competence grow through the journal in my emotional intelligence, self-awareness, and communication skills. To beginRead MoreInterpersonal Skills : Interpersonal And Social Skills1682 Words   |  7 PagesInterpersonal/Social Skills Sociability is the third most important skill for CEOs. People’s skills entail those skills, which help a leader work effectively with peers, superiors, and subordinates to achieve the goals of an organization (Adair, 2009). A leader must have the ability to relate well with followers. Effective leaders have self-awareness, as well as the awareness of those around them. The leader needs to be socially perceptive. A leader requires interpersonal skills to show emotionalRead MoreBeing a Successful Employee978 Words   |  4 PagesIntrapersonal and interpersonal perceptions are vital to succeed at university and at work. They both work together in order to improve productivity in the work force. However this can only be achieved when the individual has a positive emotion and is ‘happy’ towards their negotiator (Govan, Neale Overback, 2010). Similarly, the intrapersonal perception that an individual has, impacts the job satisfaction of employees. Likewise, the intra personal and interpersonal perceptions influence the successRead MoreMindfulness : The Religious Ideologies Of The Eastern World1355 Words   |  6 Pagesintense awareness of the present moment allows the individual to acknowledge the feelings, thoughts, and emotions being experienced in a nonjudgmental manner. Mindfulness involves cognition about cognition, and the ability to observe thoughts impartially. However, present moment awareness is a vital component to being mindful. Thoughts about the past and future will subside. The individual’s awareness is on the body, the breath, and thoughts only pertaining to the present moment. This awareness and attentionRead MoreSkills And Qualities Of Effective Management1504 Words   |  7 PagesDempsey. Zhang Joanna. Cockerline English112 November. 14 Skills and Qualities of Effective Management Management can be simply defined as a procedure that cuts through all organizational roles and a force that integrates the numerous activities in an organization in order to ensure the goals of the said organization are attained. It can also be defined as the coordination and organization of activities of a business in order to realize the business’s goals. Effective management is that which ensuresRead MorePersonal Statement : Interpersonal Communication Essay1064 Words   |  5 PagesThroughout the semester in interpersonal communication class I have gained versatile understandings of many abstract ideas on communication that without the course I may have missed an opportunity to do so. Looking at the bigger picture of communication, it is an ongoing learned skill that will be improved by both education and personal experiences which will help enable me to possess competent communication skills/characteristics. As I have learned in class our habitual communication styles and

Analysis Of The Book Night By Elie Wiesel - 1367 Words

Night is the detailed account of Elie Wiesel’s experiences as a Jew in Germany during the Holocaust. Night is considered a memoir, however, Wiesel uses fictional characters to tell his story. Eliezer acts as Wiesel’s author surrogate, a fictional character based on the author, and narrates the story. Over the course of the text Wiesel exposes the full face of the dehumanization perpetrated against the Jewish people. Through persuasive oration, Hitler was able to manipulate the Germans and justify the Aryan supremacist ideology of the Nazi Party. Hitler’s powerful rhetoric â€Å"brainwashed† the Germans into believing the Jews were the source of Germany’s hard times. The Nazi party dehumanized the Jews by depriving them of basic liberties, stripping them of their identity, and subjecting them to violence and intimidation. According to Merriam-Webster Dictionary, to dehumanize is to treat one as though he or she is not a human being. In reference to Elie Wiesel’s memoir Night, dehumanization is the process by which the Nazi party perceptibly reduced the Jews to subhuman entities. Historically, dehumanization is done to justify and or advantage the heinous ideology of a party or individual. A historical example of dehumanization is the enslavement of the African people. African women were dehumanized through brutal sexual degrading and barbaric beatings done by slave-masters and plantation owners. African men were subjected to physical violence, such as public lynching and publicShow MoreRelatedAnalysis Of The Book Night By Elie Wiesel945 Words   |  4 PagesElie Wiesel was born in 1928. In his book, Night, which was published in 1955, Wiesel depicts his personal journey through the German concentration camps by the use of his character Eliezer (Sparknotes). At the age of 15, he lives with his family in Sighet, Transylvania (Biography). His father Shlomo is very involved with the community there. Eliezer is deeply engaged in religious studies, being taught by Moshe, an older man in his community who is considered a lunatic by many (Sparknotes). InRead MoreAnalysis Of The Book Night By Elie Wiesel1778 Words   |  8 Pagesthemselves this question, whether they have fully grasped their personality or not, and during that difficult time, even the things you thought you knew about yourself are challenged. In the memoir, Night, the author Elie Wiesel, presents the story of his own time in Auschwitz during the German Holocaust. Elie, being Jewish, was deported into concentration camps in Hitler’s final solution. He underwent such things as witnessing death for the first time, extreme exhaustion, inhumane treatment, and seeingRead MoreAnalysis Of The Book Night By Elie Wiesel794 Words   |  4 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Night In the book Night by Elie Wiesel there are many instances where his use of imagery helps establish tone and purpose. For example Elie Wiesel used fire (sight) to represent just that. The fire helps prove that the tone is serious and mature. In no way did Wiesel try to lighten up the story about the concentration camps or the Nazis. His use of fire also helps show his purpose. â€Å"Never shall I forget that night, the first night in camp, that turned my life into one long night seven timesRead MoreAnalysis Of The Book Night By Elie Wiesel1017 Words   |  5 PagesIn the book Night by Elie Wiesel it says â€Å"human suffering anywhere concerns men and women everywhere.† This shows that the world’s problems are everyone’s problems. Everyone has their own responsibilities and when war occurs people tend to take on more responsibility than ever before. The United States is a prime example of making the world’s problems their own. When problems arise people step up and take responsibility. Like in the quote from Elie Wiesel, human suffering really is everyone’s problemRead MoreNight By Elie Wiesel : Book Analysis708 Words   |  3 Pagesto continue. Majority of people stopped eating, gave up their religious faiths and hope, welcoming the darkness to embrace them. Surviving was a constant struggle for these people and the only way to overcome it was the acceptance of death. Night, by Elie Wiesel, is a memoir of the authors firsthand experience in the holocaust from his perspective as a teenage boy. The author includes concerns that individuals have, but never spoken aloud of, such as a home, family relations, and the effect this experienceRead MoreAnalysis Of The Book Night By Elie Wiesel907 Words   |  4 Pages In the book Night written by Elie Wiesel was mainly about how a young boy had to suffer the traumatic experience of existence and fatality at Nazis concentration camps. In the book, Elie Wiesel was the character â€Å"Eliezer Wiesel†. Eliezer was a young boy at the age of fourteen who lived in Sighet, Transylvania. During the lead of World War II, Eliezer was an extremely earnest young boy who desired to examine and practice Jewish theology. He also occasionally spent a great deal of time and passionRead MoreAnalysis Of The Book Night By Elie Wiesel1216 Words   |  5 Pageswhen I first saw the book. The images that they title brought to my mind is someplace where there is no light, no happiness.When you think of night you clearly think of physical darkness but I think night symbolizes a place without God’s presence, somewhere where there s no hope. The emotions that this title brought to my mind is sadness. Sadness because once you are in the dark there is nothing y ou can do but wait. Wait on your destiny. The impression that the picture on the book gave me was very vagueRead MoreAnalysis Of The Book Night By Elie Wiesel1045 Words   |  5 PagesIn the memoir Night by Elie Wiesel, Elie Wiesel is a young boy who struggles to survive after being forced to live in the brutal concentration camp of Auschwitz. In Auschwitz, death and suffering is rampant, but due to compassionate words and actions from others, Elie is able to withstand these severe living conditions and overcome the risk of death in the unforgiving Auschwitz. As shown through the actions and words of characters in Night, compassion, the sympathetic pity for the suffering or misfortuneRead MoreNight Trilogy By Elie Wiesel1075 Words   |  5 PagesEnglish 2 Period 14 10 June 2015 Night Trilogy Criticism Elie Wiesel’s Night Trilogy is comprised of an autobiography about Wiesel’s experience during the Holocaust and the horrific struggle he faced while in concentration camps, and two other stories depicting the rise of Israel and an accident. The acclaimed Holocaust writer is most well-known for Night due to its effect across the globe. Dawn and Day are not autobiographies, yet they have lingering presences of Wiesel in the main characters and narratorsRead More Dawn by Elie Wiesel Essay716 Words   |  3 PagesDawn by Elie Wiesel In this report you will see the comparisons between the novel Dawn and the life of Elie Wiesel, its author. The comparisons are very visible once you learn about Elie Wiesel’s life. Elie Wiesel was born on September28,1928 in the town of Hungary. Wiesel went through a lot of hard times as a youngster. In 1944, Wiesel was deported by the nazis and taken to the concentration camps. His family was sent to the town of Auschwitz. The father, mother, and sister of Wiesel died in

Kiki strike Free Essays

Miller and is about independence, trust, friendship and adventure. It was published May 30, 2006 and is classified as Fantasy Fiction. The mall character in this book is Anna Fishbone who tells the story in first person. We will write a custom essay sample on Kiki strike or any similar topic only for you Order Now This book is about a 14 year old girl, Anna, who meets the strange Kaki Strike. Together they form a group, The Irregulars, consisting of 6 girls, each with a significant talent. They try to find the secret of the underground world under Manhattan, unlocking passage WAP, finding treasure and discovering mysteries. No one but themselves knows about the underground world. The crucial scene I have chosen Is In Chapter 8 when The Irregulars (Knack’s group to discover the underground world of Manhattan) produce an explosion to break a lock and open another entry Into the Shadow City (underground world under Manhattan). When the explosion occurred this led to controversy and lack of trust between each of The Irregulars as Kaki Strike had pressured Dee Dee (an incredible talented chemist) to rate the explosion even though they were unsure whether it was safe or not and if they were under any water pipes. â€Å"If you don’t trust me why are you here? † Kaki shouted. With her brows furrowed, nostrils flared, and white locks sticking out in every direction, she looked wild and dangerous. Dee Dee reluctantly pulled out two small vials. â€Å"Sorry Anna, I’m sure we’ll be fine†) this quote is showing how hard it was for Dee Dee to make her own decisions and how Ka ki forced her in a sneaky way create the explosion. Dee Dee flew back, hit her head and became unconscious and the explosion caused a flood throughout Manhattan. Anna carried Dee Dee out of the Shadow City with the rest of The Irregulars, when they got out they looked behind them and noticed that Kaki Strike (the leader of The Irregulars) was not with them, she abandoned them, and she had vanished. Kaki Strike took their treasure and gold they had found and Just left. The rest of The Irregulars felt ashamed in themselves as they believed every word Kaki said to them. †¦ Owing to have to face the fact that Kaki isn’t who we thought she was,† Anna told the Irregulars but having trouble believing it herself. Kaki pressured all of the Irregulars to help her discover the Shadow City and take the treasure and gold that they found there; telling them that it would be equally shared out amongst each of them. This shows that people aren’t always who they say they are and before you give them your trust you need to know everything about them and be sure that they are who they say they are. Trust takes years to build, seconds to destroy and years to break. Kaki strike By bothersome Kaki Strike is written by Kristin Miller and is about independence, trust, friendship main character in this book is Anna Fishbone who tells the story in first person. Manhattan, unlocking passage ways, finding treasure and discovering mysteries. No chosen is in Chapter 8 when The Irregulars (Knack’s group to discover the another entry into the Shadow City (underground world under Manhattan). When How to cite Kiki strike, Papers

Analysis of Wilfred Owens Poetry Essay Example For Students

Analysis of Wilfred Owens Poetry Essay Poetry throughout the ages has been one literary device that has neither changed nor conformed to the whims of society. Poetry has been a device to recount history, express emotion and bring about change; thus poets being agents of change. Wilfred Owen, a brilliant poet was amongst those who Initiated anti-war writing amidst a country being fed propaganda. Owen brought attention to the harsh realities of war, rather than perpetuating societies ignorant delusions that war was heroic and adventurous. Owen was resolved to edify England on the actualities of war. By writing poetry that denied Englands teachings of noble warfare, Owen set an unprecedented example of exposing repressed truth to the public. Two of his most distinguished works, Dulcet et Decorum est. and Anthem for Doomed Youth will be analyses alongside Owens life to prove the validity of this statement. The way in which Wilfred Owen was brought up was Integral to his phenomenal poetry. He was birthed in the year 1893 in England and was a devout Christian throughout his years of boyhood. On October 21 SST 1915, Owen enlisted into the army and nearly a year later was commissioned as a second lieutenant. Owen had been born into England at a time where war was what men did for adventure, it was honorable, a transition room boyhood to manhood some might have called It. What Owen witnessed was anything but what was advertised by his country and felt deeply betrayed and deceived. Owen suffered through a series of traumatic events such as falling into a shell-hole and sustaining concussion and also blown Into the air by a trench mortar that left him Incapacitated on an embankment beside the remains of another officer. This led to Owen being diagnosed with shell shock and post- traumatic stress disorder. To overcome the PETS Owen suffered, he was encouraged by Siegfried Swanson to write about the horrors of war. Owen, haunted by his own memories dedicated his writing on the pure physical, moral and psychological horrors of war. Not to commemorate the subject but to educate and warn those that were full with propaganda influenced beliefs. Owen bravely defied the socio-cultural context he was brought up in and stood in contrast to the public perception of what war was in order to stop the travail of future soldiers. Owens Christian beliefs and what he witnessed during the war lent to the brilliance of one of his poems that sought to change societys view on war. Anthem for Doomed Youth, solemnly discusses the death of a young soldier and contrasts a normal funeral to the send -off that people who died fighting receive. Owen shows his disdain for the treatment of soldiers Immediately through the title. The word Anthem suggests a celebratory song, In relation to the words Doomed Youth it is evident that Owen believes the deaths of 1 OFF amortized by commemoration. Owen structures his poem very similar to a sonnet with iambic pentameter; having 14 lines and mostly abides by the 10 syllable per line. In order to create effect, Owen occasionally strays from the 10 syllable line by ongoing over at some points and under at others. In combination with the unusual rhyming scheme the poem contains, the reader is set on edge and made to feel uncomfortable. Owen incorporates language that identifies the time period in which he lived, words such as orisons, shires, and pallor are indicative of this. A sense of instability is constructed through Owens use of alliteration and vivid aesthetics; the lines rifles rapid rattle and demented choirs of wailing shells give the reader insight into the chaos of war. By initiating slowly, Owen has allowed the poem to lid Just like war, but begins to end the poem with a slower pace with the line And each slow dusk, a drawing down of blinds, this being significant to the death of the soldier and his last heartbeats. Owen constructs images of religion and contrasts them with descriptions of war and death. .u5040ec24966c2f3ac5b8fdf738567faf , .u5040ec24966c2f3ac5b8fdf738567faf .postImageUrl , .u5040ec24966c2f3ac5b8fdf738567faf .centered-text-area { min-height: 80px; position: relative; } .u5040ec24966c2f3ac5b8fdf738567faf , .u5040ec24966c2f3ac5b8fdf738567faf:hover , .u5040ec24966c2f3ac5b8fdf738567faf:visited , .u5040ec24966c2f3ac5b8fdf738567faf:active { border:0!important; } .u5040ec24966c2f3ac5b8fdf738567faf .clearfix:after { content: ""; display: table; clear: both; } .u5040ec24966c2f3ac5b8fdf738567faf { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5040ec24966c2f3ac5b8fdf738567faf:active , .u5040ec24966c2f3ac5b8fdf738567faf:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5040ec24966c2f3ac5b8fdf738567faf .centered-text-area { width: 100%; position: relative ; } .u5040ec24966c2f3ac5b8fdf738567faf .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5040ec24966c2f3ac5b8fdf738567faf .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5040ec24966c2f3ac5b8fdf738567faf .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5040ec24966c2f3ac5b8fdf738567faf:hover .ctaButton { background-color: #34495E!important; } .u5040ec24966c2f3ac5b8fdf738567faf .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5040ec24966c2f3ac5b8fdf738567faf .u5040ec24966c2f3ac5b8fdf738567faf-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5040ec24966c2f3ac5b8fdf738567faf:after { content: ""; display: block; clear: both; } READ: Ballads Of Today EssayJuxtaposing the tolling of bells with gunshots and death, Owen has effectively placed the reader in divine warfare. The overarching message is that Owen believed that soldiers did not receive a proper and respectful burial. Owen was wholly unsatisfied with how the deaths of young oldies were celebrated in public, rather than mourned. Dulcet et decorum est. pro patria mort, it is sweet and fitting to die for ones country, the final line of possibly the most significant of Owens works. Dulcet et Decorum est., allied itself with anti- war thinking and promoters, thus becoming extremely popular and influential on society. Dulcet et Decorum est. describes the story of an English soldier whose squadron was attacked by the enemy and the soldier watches a fellow veteran die violently. Through Owens creative genius the reader of Dulcet et Decorum est. is blew to witness how the soldier is endlessly haunted by the death and bombarded by nightmares. Towards the end of the poem, the soldier queries how his country can support and promote such despair and anguish. Owen portrays his belief that his country should stop endorsing war, he was of the opinion that no one should ever have to undergo the horrors he had witnessed. Owen promotes this idea through the last stanza of his poem. The narrator speaks to the reader and tells them that had they witnessed what he had, they would not be willing to die for their country in what was called an honorable way. To place the reader into a context of war, Owen uses intense imagery such as the line, Of vile, incurable sores on innocent tongues and also incorporates the use of similes, as under a green sea I saw him drowning. Owen has effectively created a feeling of discomfort and angst by incorporating techniques such as simile, metaphor and extremely vivid aesthetics. Owen sets the scene and describes the soldiers as being bent double, like old beggars under sacks, this depicts the dissatisfaction Owen had with war. The famous poet highlights one of societys main faults: the glorification of war. He doe s this by combining elements of poetry in a frightening manner, such as the combination of slow lines, followed by Gas! GAS! Quick boys! By straying from the structure of the iambic pentameter occasionally, Owen puts emphasis on particular lines pertaining to the nightmares of the soldier, In all my dreams, before me helpless sight/ He plunges at me, guttering, choking, drowning. Owen adds authority to his text by Latin phrase Dulcet et decorum est. pro patria moor from an ancient text, Owen has effectively shown that society continues to perpetuate the idea that war is honorable. As a soldier and as a poet, Owen had the authority to comment on the atrocities of war. By using the literary device of poetry, Owen was able to speak that which was not to be spoken and voiced the thoughts of fallen soldier. His establishment of anti war ideas allowed society to break free from the constrains of propaganda and come to the realization that war was not glorious, honorable nor adventurous. Regardless of the fact that world wide change did not come about immediately, Owen was able to set precedent for other authors and organizations. He lit a fire in the depths of passionate hearts and inspired other anti war poets such s Mimics Radiation.

Revenge Is The Act Of Retaliating In Order To Get Even With Someone Fo

Revenge is the act of retaliating in order to get even with someone for the wrongs they have done. In the novel "The Scarlet Letter," the author, Nathaniel Hawthorne, uses Roger Chillingworth to reap revenge on Arthur Dimmesdale for his affair with his wife, Hester Prynne. Chillingworth becomes so devoted to revenge that is all his life revolves around. Chillingworth then devotes the rest of his life to taking revenge on Dimmesdale. As the novel progressed, Chillingworth fits the profile of vengeance destroys the avenger. When Roger Chillingworth is first introduced to the reader, we see a kind old man, who just has planted the seeds for revenge. Although he did speak of getting his revenge, when Hester first met her husband in her jail cell, she did not see any evil in him. Because Hester would not tell him, who she had slept with, Chillingworth vowed that he would spend the rest of his life having his revenge and that he would eventually suck the soul out of the man, whom she had the affair with. "There is a sympathy that will make me conscious of him. I shall see him tremble. I shall feel myself shudder, suddenly and unawares" (Hawthorne, 101) As the novel develops, Roger Chillingworth has centered himself on Arthur Dimmesdale, but he cannot prove that he is the "one." Chillingworth has become friends with Dimmesdale, because he has a "strange disease," that needed to be cured; Chillingworth suspects something and begins to drill Dimmesdale. "... The disorder is a strange one...hath all the operation of this disorder been fairly laid open to me and recounted to me" (Hawthorne, 156). As Chillingworth continues to drill Dimmesdale, he strikes a nerve. "You deal not, I take it, in medicine for the soul! ... With a frantic gesture, he rushed out of the room" (Hawthorne, 157). As Chillingworth continued to harp on Dimmesdale, he has become the devil, who has found out that he is the one who had sinned against him. He,(Dimmesdale), is "a rare case...I must search this matter to the bottom" (Hawthorne, 158). When Chillingworth overheard Dimmesdale having a bad dream, he entered his quarters and "laid his hand upon his bosom, and thrust aside the vestment, that, ... had always covered it even from the professional eye" (Hawthorne, 159). What Chillingworth had saw there, no one knows, but we know that he saw Dimmesdale's sin on his chest. "... With a wild look of wonder, joy, and horror ... (with) the extravagant gestures with which he threw up his arms towards the ceiling, and stamped his foot upon the floor" (Hawthorne, 159). When Chillingworth becomes the Devil, he is doing many strange things. Chillingworth is keeping himself secluded, and is seen lurking around town in a creepy manner. Roger secluded himself from everyday life to keep his plot for revenge focused. His plot is working too, Dimmesdale's "... soul shivers ... at the sight of the man" (Hawthorne, 240). Chillingworth is also spending a great deal of time in the "forest trees ... searching for roots and twigs, for his strange medicines" (Hawthorne, 145). The townspeople even see that Roger Chillingworth is pure evil. When the town first meets Chillingworth, they think he is a kind old doctor that would not harm a soul. " At first, his expression had been meditative, scholar like" (Hawthorne, 149). While Chillingworth was acting out his revenge plan, the public view of him changed. "Now there was something ugly and evil in his face, which they had not previously noticed, and which still grew the more obvious to sight, the oftener they looked upon him. According to vulgar idea, the fire in his laboratory had been brought from the lower regions, and was fed with internal fuel; and so, as might be expected, his visage was getting sooty with the smoke. Hester Prynne, Roger Chillingworth's wife, sees that Roger Chillingworth is not the man whom she once knew; he has now become a fiend. " ... There came a red glare out of his eyes; as the man's soul were on fire, and kept smoldering duskily within his breast" (Hawthorne, 187). "And thee, answered Hester Prynne, for the hatred that has transformed a wise and

The Best AP Human Geography Review Plan

The Best AP Human Geography Review Plan SAT / ACT Prep Online Guides and Tips Half the battle in reviewing for AP tests is knowing where to begin and how to structure your time. How do you successfully switch from preparing for in-class tests to gearing up for the more comprehensive AP exam? In this guide, I'll give you a list of all the topics you'll see on the AP Human Geography exam, go through a detailed review plan, and provide some tips for acing the test. What’s on the AP Human Geography Exam? There are seven main topics covered by the AP Human Geography exam.Every topic should show up in roughly the same number of questions (except for the first topic on the basics of what geography is, which will only make up 5-10 percent of questions). Like other AP exams, the AP Human Geography test has a multiple-choice and a free-response section. You have an hour to answer 75 multiple-choice questions and 75 minutes to answer three free-response questions. I’ll list all the topics covered by the course along with links to key terms and notes to go along with them so that you can use this article as a resource for your AP Human Geography review. The â€Å"Additional Notes† I've included are from CourseNotes, â€Å"Key Terms† are from Quizlet flashcards created by students for each unit of the course, and the â€Å"Important Things to Know† notes are PowerPoints in pdf form from an AP teacher.I’d recommend using a review book and/or your notes from class to supplement the information in this article. AP Human Geography Topics Topic #1: Geography: Its Nature and Perspectives Key Terms Geography and Human Geography Topic #2: Population Key Terms Important Things to Know - Topics 1 and 2 Additional Notes: The Earth As Humanity’s Home Fundamentals of Population: Location, Distribution, and Density Processes and Cycles of Population Change Where and Why People Move Topic #3: Cultural Patterns and Processes Key Terms Additional Notes: Cultures, Environments, and Regions A Geography of Languages Diffusion of Languages Modern Language Mosaics Origins and Distribution of Religions Religion: Location, Diffusion, and Cultural Landscape Religion, Culture, and Conflict Topic #4: Political Organization of Space Key Terms Important Things to Know - Topics 3 and 4 Additional Notes: Political Culture and the Evolving State State Organization and National Power Multinationalism on the Map The Changing Global Political Landscape Topic #5: Agricultural and Rural Land Use Key Terms Additional Notes: The Livelihoods of Rural Peoples Rural Settlement Forms Commercial Agriculture Global Disparities in Nutrition and Health Topic #6: Industrialization and Economic Development Key Terms Important Things to Know - Topics 5 and 6 Additional Notes: Industrial Activity and Geographic Location Resources and Regions: The Global Distribution of Industry Concepts of Development From Deindustrialization to Globalization Topic #7: Cities and Urban Land Use Key Terms Additional Notes: Civilization and Urbanization Urbanization and Location Urban Pattern and Structure Changing Civic Experiences Here’s a comprehensive document (from an AP teacher's public site) that covers all the topics in AP Human Geography so you can review everything in one place if you want. There is also a bit of a science aspect to AP Human Geography, so you should know how to read the different types of models.I’ll get more into this (with corresponding links) in the section on study tips at the end of this article. Grids are a staple of urban planning, unless you live in Boston. I have no idea how anyone found their way around here before GPS. Then again, my sense of direction is so bad that I've resorted to cheating to escape from corn mazes more than once. AP Human Geography Review Plan Even if you know what’s on the test, it’s not always easy to come up with a good plan of attack.This section will walk you through a study process that will get you up to speed with everything the test might throw at you. Step 1: Take and Score a Full Practice Test Your first move should be to take a full practice test so you can get a better idea of your current score level.When you take the test, time it to the specifications of the real AP exam so that you’ll be able to tell if you have any issues with time management.Circle any questions where you don't feel totally confident in your answer.Even if you end up getting them right, you’ll want to reexamine that content later in your review.Remember, there are no points taken off for incorrect answers. You just get a point for every question you answer correctly.Ultimately, you should fill in every bubbleeven if you end up guessing. Score your test by adding up all the points you earned and plugging the results into this online calculator.You’ll be able to see approximately where you fall in the AP score range (although keep in mind that the calculator uses the 2006 exam curve, so you shouldn’t take the results as gospel).Then, you can set a goal for improvement and decide how many hours you’ll need to put into your prep. If you’re already scoring in the 5 range on an official practice test, you might not even need to go through all the rest of these steps.You can just do a couple of hours of light review before the test.If you’re not satisfied with your score, you should go through all the steps at least once.If you want to improve by one AP point, I’d say going through this process seriously once or twice should be enough to get you up to speed.If you’re shooting for an improvement of two points or more, you’ll probably need to devote a bit more time to studying the material and taking practice tests.Depending on how quickly you pick up on things, you may cycle through the process two, three, or even four times. For more advice on setting a goal score, read these articles on whether you need a 5and how AP credit works at colleges. Every cycle through this review plan will become progressively more radical. You can get some sweet air going through your mistakes. Step 2: Go Through Your Mistakes Assuming you’ve decided that your score could use some improvement, you should go through your mistakes on the practice test and categorize them.If you want to see real improvements, this is the most important stage of the entire study process.This is how you’ll decide which content areas to focus on in your review.There’s no point in studying concepts and terms that you’ve already mastered. You might also note whether certain question formats gave you more trouble than others.Did you have more problems on questions that asked directly about definitions or regional characteristics, or did you struggle more with logical reasoning questions that required you to apply intuition on top of your knowledge?To show you what I mean by the latter, here’s an example: You need to know what â€Å"physiological population density† is, but you should also understand on a deeper level why it’s considered to be a useful measurement (the answer is A).If these types of questions were a problem for you because of the extra layer of analysis, try shifting your focus onto doing practice questions rather than memorizing content. Step 3: Study Appropriate Content and Do Practice Questions After you finish categorizing your mistakes, start looking at notes that correspond to the areas where you had the most trouble on the test.Make sure that you’re fully absorbing the information as you read.In this case, flashcards might be useful because there are so many terms to remember for AP Human Geography.If you had problems identifying specific regions and connecting them to topics on the test, you might review a world map as well. If you found the free response questions especially challenging, you should also practice a few more of them before you move on from this step.You can use some of the sites I list in my study guide for this exam to review specific topics with short multiple-choice quizzes.I’d recommend getting a review book if you feel that you would like more structure and want to see all the content together in one place.Check out my article on the best review books for AP Human Geography to get a better idea of which one will fit best with your needs. You should consider devoting some extra time to reviewing if you took this as a first semester class and haven't revisited the material in a while. Some schools offer AP Human Geography over the course of just one semester because it doesn't cover as much material as most other AP classes. Step 4: Take a Second Full Practice Test When you feel that you’ve fully addressed all of your mistakes on the first test, you can take a second timed practice test to check if you’ve managed to improve.After you score this new test, compare your score to the goal you set in the first step.Then, decide whether you want to go through the study process again or are happy with your current score.If you find that you haven’t improved, you need to reevaluate how you conducted this process and make some changes in the next round.Were you in an environment that was too distracting? Did you skim over the terms and your notes instead of really absorbing them? These are the kinds of things that might cause your efforts to stall. Here’s the estimated time required for each of the steps in this process: Step 1: 2.5 hours Step 2: 1 hour Step 3: 2 hours Step 4: 2.5 hours Total Time: 8 hours You can always spend more time reviewing content and answering practice questions if you find that you’re rusty on many different topics or want to ensure a dramatic improvement on the next test. Sometimes you have to try a few different study methods before you find the one that does the trick. AP Human Geography Study Tips and Strategies In this section, I’ll provide some study tips that are specific to this class and will help you successfully navigate your AP Human Geography review. Tip #1: Memorize the Terms Your knowledge of terminology is very important on the AP Human Geography exam.Many multiple-choice questions will ask you to rely on your understanding of terms to choose the correct answer.Take this question, for example: If you hadn’t studied the term â€Å"formal region† you’d be hard pressed to answer correctly (the answer is C, in case you’re wondering).Many of the sample multiple-choice questions in the course description are similar to this one.Out of the 23 questions, I could count ten that asked you to identify (directly or indirectly) the correct definition of a term or match a term with a definition. Likewise, on free-response questions, often the first part of the question asks you to define a term, and the rest of the question builds off of that definition.You could find yourself totally lost on these questions if you forget the definitions at their roots. Tip #2: Practice Free-Response Questions Free-response questions for this test are different from those you might see on many other AP exams.Human Geography falls into a subject realm between science and the humanities, and the free-response questions reflect that.You’ll need to write explanations and provide examples, but you won’t have to come up with actual essays with introductions and conclusions.You should practice getting right to the answer on these questions and avoiding too much fluff.It’s best to make it as easy as possible for the grader to award you points! Tip #3: Time Yourself Another thing you should know about AP Human Geography is that it’s a pretty fast-paced exam.You have to answer 75 multiple-choice questions in an hour, which means less than a minute for each question.Before you’re faced with the real test, you should make sure you can get through that many multiple-choice questions in such a short time span.You should also time yourself on the three free-response questions, for which you are given an hour and 15 minutes.Aim to spend no more than 20 minutes on any individual free-response question to leave yourself a reasonable time cushion. Tip #4: Understand Geographic Models and Theories Geographic models and corresponding theories will also play a big part in the exam.I found a document that lists the most important models you need to know for the exam.I’d also recommend taking a look at this comprehensive Prezi that describes the main theories and models covered by the AP Human Geography curriculum (I apologize in advance for any motion sickness you might experience when viewing information in this unnecessarily turbulent medium).The Crash Course review book also has a great chapter that summarizes all the models you need to know for this exam. Geographers have come up with many different models to measure the growth and dispersal of the human population around the world. They know exactly how far away we are from a Wall-E situation. Conclusion The AP Human Geography exam has 78 questions that you'll answer over the course of two hours and 15 minutes. The questions cover seven main topics. These topics include: Basics of Human Geography (Geography: Its Nature and Perspectives) Population Cultural Patterns and Processes Political Organization of Space Agricultural and Rural Land Use Industrialization and Economic Development Cities and Urban Land Use To prepare for the test, you should take a practice exam and evaluate your mistakes. Based on where your mistakes happened, you can study content selectively. The essential steps of your review plan should be: Step 1: Take and Score an Initial Practice Test Step 2: Go Through Your Mistakes Step 3: Review Appropriate Content and Do Practice Questions Step 4: Take a Second Practice Test This review process can be repeated as many times as necessary for you to feel happy with your score level. Some tips you should keep in mind as you study are: Memorize Terms Practice the Free-Response Questions Time Yourself Understand Geographic Models and Theories By following these steps and strategies, you can ensure that you arrive at test day fully prepared and confident in your abilities! What's Next? What score do you need to get on the AP test to make it worth your while? Learn more about how AP credit works in college classes. Are you self-studying for this or other AP exams? Follow our seven-step plan for self-studying to get the most out of your time. How late is too late to prepare effectively for an AP test?Read this article for some helpful advice on when to start studying based on your goals. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Modernity versus Westernization Essay Example | Topics and Well Written Essays - 4250 words

Modernity versus Westernization - Essay Example Modernity is the concept by which there is a discontinuation of the past from the present. This discontinuity arises from social and cultural changes which occur through progress or decline. The premise is life in the present is different from life in the past. This is a view held globally and clashes with tradition which stipulates that the present is a continuation of the behaviour and events of the past and continue to be repeated. Modernity is viewed as a problem since it challenges and replaces the traditional way of life. It results in alternatives and unmanageable changes and that the present is merely a period of transition and is not directed towards a specific future goal. The changes happening at the present and in which will happen in the future are seen as products of forces beyond our control. Modernity presents a vast selection of alternatives such as in lifestyle and historical possibilities. In contrast, traditional culture offers the present a certain number of alte rnatives. The proliferation of alternatives is often seen as a threat to tradition and efforts are made to limit these alternatives.Westernisation is a form of modernity. There is discontinuity between the past and the present. However, there occurs a specific phenomenon in westernisation wherein traditional societies come under the influence of western culture. Western culture permeates and influences industry, technology, politics, law, economy, lifestyle, values, religion, and almost every niche and aspect of society. It had accelerated its influence throughout the world these past few centuries. It is related to the process of acculturation wherein changes happen within a society or culture when two different groups come into constant and direct contact with each other. The result are changes in the cultural patterns of one or both groups. In the case of westernisation, the changes in cultural patterns occurs in native societies as they come into contact with western cultures an d are exposed to their influences. B. Religion and social movements Many studies have shown that religion helps to mobilize resources for groups and organizations that are engaged in democratic movements or safeguard the interests of marginalized sectors. It provides much needed social capital and democratic skills that are requisites in democratic participation. As political alternatives and political discussions happen in civil society, religion provides sustaining support to it. Christian Smith's "disruptive religion" takes notice of the "religious assets for activism", many being cultural assets. His work shows that religion is important in social protest. His study on U.S. religious resistance to counterinsurgency activities in Central America gives insight on the moral outrage which served as the basis for "insurgent consciousness". Smith showed how certain individuals were made receptive to mobilization with religion moulding their sensibilities such that their violation results in outrage. Religious networks also made people "subjectively en gageable" to mobilization. Smith sees people as moral beings who try to create their lives out of external tensions and divisions (Wood 1995). Many of the changes that have occurred worldwide these past four decades can be attributed to or in part effected by religion. Many religious leaders have not only served as proponents or initiators, but have paid dearly with their lives. Religious nationalism has become active these recent decades, connecting religious convictions with the population's political and economic destiny. Many nationalist movements have incorporated the revival of traditionalist religious doctrines in their national identity and leadership. Among the strongest forces in religiously influenced social movements is Islamic nationalism which has influenced both national and international politics. The encroachment of western influence into the Muslim world during the 19th century spurred movements seeking the restoration of

Postmodern Art and Graffiti Essay Example | Topics and Well Written Essays - 4500 words

Postmodern Art and Graffiti - Essay Example The essay "Postmodern Art and Graffiti" investigates postmodern art and graffiti as a movement. Many critics believed that postmodern art emerged out of modern art. One of the characteristic features of postmodern art is that it uses High and Low Cultures through pop culture imagery and industrial material. Simply put, post modern art can be defined as one that rejects modernism’s artistic direction and eliminates the limits between high and low forms of art, and an unruly genre’s reunion with fragmentation, collage, and convention. Postmodern art is also described as being discontinued and spoof, rather than being spontaneous and direct. Essential movement that led to and I influenced postmodern art evolved around World War I and its outcome. Many different movements and art forms came into existence during the postmodern era. Some of these include Neo-Expressionism, Surrealism, Briart, Fluxus, and the like. Some of the movements that were a part of the postmodern era were New Classicism, Conceptual Art, Lowbrow Art, Installation Art, and the like. In 1980’s painting was rediscovered in modern art. It was a reaction to the uninteresting conceptual art movements. In 80’s spray paint cans were used to express the strong wish for uniqueness. Egos were involved and artists thought everything was possible. At the time of Martin Luther King, March in 1960’s the Graffiti Art Movement had come into existence and after his murder in 1968 youngsters started to bombard the trains with their autographs.

Discuss the strengths and weaknesses of the Marxist perspective on Essay

Discuss the strengths and weaknesses of the Marxist perspective on globalization - Essay Example The dominant group, which was identified as the producer, would depend on the proletariat for labour and manpower (Mann 1997). They, thus, would require the situation to remain as it is to ensure their power. Karl Marx believed that with economic power came social and political power. Looking at the world today, it is not difficult to see what he claimed. This paper will look at some of the strengths and weaknesses on his perspective on globalization. Philosophers and sceptics to Marxism may admit that some of Marx’s theories resonate with today’s world. In modern times, it has become a common occurrence for gigantic corporations to have a hand in most of what goes on around the world. There is the control of massive goods, products, and services through a few individuals who ensure that there is a continuous flow of labour (Schirato & Webb 2003). In doing so, the proletariat class ensures they survive. This is regardless of what they feel on what is going on around the m is not all fair. The strengths that show up in Karl Marx’s perspective on globalization offer an individual a concise image of what is happening today (Westra 2010). Strengths of the Marxist perspective on globalization One of the key aspects of globalization that Marx indicated was the positive trend that may benefit consumers. In the growth and development of markets, it is highly likely that the consumers may benefit from the production of more goods, services, and products. There will be an efficient way of allocating these products and goods to markets and consumers. This gets to prove that the individualistic driven market are getting higher up, and are present. It may be impossible to have national competitiveness if there is a regulation placed on the allocation of products in such markets (Scholte 1997). This is what Marx sought to claim during his time. However, it was only after his lifetime that individuals came to see what was happening. Karl Marx was a sceptic of globalization. He saw it as a means for the wealthy to get more powerful, while the poor remain poor. Nationalism and governments will remain the determining factors in every day and age. All these are controlled from the background by individuals who have a hand in the global market, which inadvertently controls the proletariat class. Competition allows capitalists to improve their products, make new products for consumers, and expand their bases. Countries that need their economies to grow must, therefore, compete with foreign markets and have a place in the expanding market (Ritzer 2009). Marx’s perspective indicated that lines along race will no longer be considered. Individuals will only be looked at as consumers that have the ability to pay for products. This is regardless of where they are, or who they are. Moreover, the Marxist perspective’s strength comes in the form of its ability to explain change and conflict in society. As seen earlier, for these indiv idualistic controlled markets to survive, it is imperative that they change their goods, products, and services to sustain their consumers’ urges. The proletariat class is responsible for the manpower and labour that enables the bourgeoisie class to have a hold on everything. If a shift occurred, there would be an unsettling balance that would indicate the dominant class is no longer in control. By maximising their control over the less dominant class, they have control over their

Patient Case Study of Knee Injury

Patient Case Study of Knee Injury Short case description: 25 years old, female injured her right knee during basketball game. She left playing, required little assistance to get her car. PCP evaluated her, gave her non-steroidal anti-inflammatory with P.T referral. Brief summary of patient history: injury occurred when she planted her right leg and rotated to the right to evade a defender. She denied hearing a pop, she reported immediate pain was 8 out of 10 on a visual analog scale. Her current pain level is 5 out of 10. Patient came 2 days after injury, with knee swelling and locking. . Patient pain and mechanism of injury are consistent with a meniscus injury. Examination: Key Examination elements ICF category assessing Finding Pain Body structure function 5/10 with non-steroidal medication Effusion Body structure function Present (first grade) Active knee flexion Body structure function 10-110 Active knee extension Body structure function 0-10 Passive knee flexion Body structure function 10-120 Passive knee extension Body structure function 0-5 Manual Muscle test for knee flexion Body structure function 4/5 Manual Muscle test for knee extension Body structure function 3+/5 McMurrays test Health condition Positive with palpable click Joint line tenderness test Body structure function Positive with reproduction of pain on medial tibiofemoral joint Apleys compression test Health condition Positive with reproduction of pain consistent with medial meniscal injury Ambulation Activity limitation Assistive tool (single cane) Limping, antalgic gait squatting Activity limitation Quite a bit difficult Walking a mile Activity limitation Extreme difficulty Going up or down   10 stairs Activity limitation Quite a bit difficulty Standing one hour Activity limitation Extreme difficulty Running over even ground Activity limitation Extreme difficulty Ability to kook at home kitchen participation-involvement Quite a bit difficulty Ability to attend social meetings participation-involvement Quite a bit difficulty Usual sports activity participation-involvement Extreme difficulty Assessment/evaluation: 25 Y/O female had right medial meniscus sprain with positive special Tests, pain, effusion, weakness, limited knee range of movement of flexion and extension and limited activities of daily living with inability to participate in usual sports activities. Interventions: physical therapy treatment include: Modalities to reduce pain (whirlpool, electric stimulation, and cryotherapy). Modalities to reduce knee effusion (whirlpool, taping, pulsed ultra sound, and static quadriceps drill exercise). Intervention to restore range of motion deficits: therapeutic exercise progression, joint mobilization/ manual therapy. Therapeutic exercise to restore muscular strength and aerobic fitness. Functional strengthening exercise to return to previous level of function and participate in usual sports routine. Outcomes: After 7 weeks of rehabilitation patient get improved with following outcomes: Outcome ICF category Changes at D/C Pain Body structure function 2/10 with strenuous activity Effusion Body structure function Absent Active knee flexion Body structure function 0-140 Active knee extension Body structure function 0 Passive knee flexion Body structure function 0-140 Passive knee extension Body structure function 0 Manual Muscle test for knee extension/ flexion Body structure function 5/5 McMurrays test Health condition , disease, injury negative Joint line tenderness test Body structure function negative Apleys compression test Health condition , disease, injury negative Ambulation Activity limitation Normal gait without cane squatting Activity limitation No difficulty Walking a mile Activity limitation No difficulty Going up or down   10 stairs Activity limitation No difficulty Standing one hour Activity limitation No difficulty Running over even ground Activity limitation No difficulty Usual sports activity participation-involvement No difficulty Ability to attend social meetings participation-involvement Participating with no difficulty Ability to kook at home kitchen participation-involvement Participating with no difficulty LEFS SCALE activity Changes at D/C 20 points improvement to be 76/80 After 7 weeks of successful rehabilitation, patient was able to participate in routine sports activities and her daily living with no need to more medical or physical therapy assistance.

Essay --

This Ocean energy is found around the world. 70% of the oceans surface is covered in water. According to alternative-energy-news website â€Å"Ocean energy is recovered when the wave power farm operates on the wave energy that is created when a float/ buoy flows with the natural movement of the waves.† The equipment needed is a very big buoyant crafted buoy, a long reliable cable wire and a heavy weight so the buoy does not float away and ruin your research. â€Å"The concept is simple†, says John Lienhard, a University of Houston mechanical engineering professor: â€Å"Every day the moon’s gravitational pull lifts countless tons of water up into, say, the East River or the Bay of Fundy. When that water flows back out to sea, its energy dissipates and, if we don’t use it, it’s simply spent.† The stronger the waves the more energy can be taken from it to power our world. We as humans use and waste this energy doing everyday work. Yes, you do need special equipment for processing wave energy from the ocean, main thing you need is a buoyant buoy to throw into the ocean and weigh it down with one solid weight, so you don’t lose almost 3 million dollars. Our energy sources is formed when the tidal energy is produced through the use of generators in the ocean. The generators are large under water turbines that are placed in areas with the highest tidal energy.The turbines’ job is to take in the kinetic motion of the withdraw and flow of the ocean's tides (shallow water) to get electricity. The tidal turbines are best used for shallow waters, because it is stronger than and most stable than casting it into the ocean where you would have to check on it everyday in almost deadly weather. They help because turbines rotates slowly so ships and passing ani... ...ards fuel and on going operation that represent upwards of 80% of the plant’s cost of energy. The greater availability of wave energy in areas means that devices will be able to absorb more energy and convert that to power at a greater rate that devices in areas with low wave energy density. Ocean power technologies will to live initially in areas with wave energy density.† As you read this excerpt from the website what are your opinions. Early-stage prototype government backed funding. We can conserve ocean energy by not polluting the ocean, save energy (use less lights and electricity). We can also conserve other natural energies. Ways to conserve energy would be: walking, biking, carpooling, using the mass transit. You can turn your refrigerator down, wash clothes in warm or cold water, turn down water heater, and the big thing we can do is Reduce, Reuse, Recycle.

Topshop Marketing Plan

Market OverviewTarget market: The Topshop Corporation focus on the customers of young people, who is between 15 and 30 years old, especially for young females who likes to pubbing, clubbing and have a sense of fun. For this moment, our consumer market niche is not the higher income level but the young people on budget. Customer profile:Our customer profile is young people driven by a need to be fashionable and trendy, they like all trend setting magazines. Our brand also appears to students, professionals, fashion taste makers and high profile A-List stars alike. Competitor profile:The main competitors includes H&M, Zara, French Connection and GAP. These companies are all retailer corporations, which has international business and online retail stores, and larger market shares in fashion retail market comparing with Topshop.Marketing ObjectivesGoals . The objectives can be divided into two parts. Firstly, the Topshop Corporation is focusing on the international business, the recent o bjective is built more than 100 stores all over the world in less than five years to raise the awareness of the brand. Secondly, in order to increase the sales, the Topshop corporation decides to expand their market targeting level, raising the brand position, promoting the cooperation with famous international fashion designer, the objective is to build a international fashion brand with different position of sales.Marketing StrategyYour strategy and marketing mix: [Use this section to summarize the overall strategy and marketing mix (The 8 P’s Product: The Topshop corporation will not change fashion clothing as its main product, but more accessories will be promoted to the market,Place and Timeï ¼Å¡ Price Promotion Process Physical Environment PeopleProductivity and Quality you will use to position yourself within the market to meet your customers’ needs. Whatever your strategy, you goal should be to differentiate yourself from your competitors to encourage customer s to choose your business first.]Action Steps Top 10 Action Steps: [Create a list of the Top 10 action steps that will bring your theoretical objectives (your marketing strategy and objectives) to life. E.g. Finish S.W.O.T. Activity Sheet, complete marketing budget] Background AnalysisThe background analysis should give a snapshot of where you are right now, where you have been and where you want to go. Undertaking this process will help you to define your business's capabilities and find opportunities within your particular market. Finally, defining your core business elements will ensure that your marketing plan and overall business strategy work together seamlessly.Business overview [The overview should cover the nuts and bolts of your business including:The name, structure and date of establishment Topshop is a British multinational retailer which specializes in fashion clothing, shoes, make-up and accessories. It was established in Sheffield, UK, in 1964. Details about the owne rs (their names, roles and levels of experience etc.) What your business is about (your business mission, vision and values) The key business objectives you would like to achieveAn outline of the main products and services sold A financial analysis of your business including sales and profitability A S.W.O.T. analysis of your business to set a line in the sand]SWOT analysisThe strength of the Topshop Corporation is that the owner of Topshop is the  Arcadia Group, which can provide favorable management and strong financial support for its subsidiary company. Moreover, the Topshop brand has take a large market share in the British mainland, the influence of the brand is deep among British people, and it has more than 300 stores nationwide and provides many different kinds of choices in product lines and design variety of products with thousands of looks per season creatively.The weakness of the Topman Corporation is their international market, the company is global, but it has store s only in a few countries worldwide, the market share is poor in US and China which are the two biggest markets in the world. A large number of staff and products make it difficult to manage and increase the management costs. And, big store space lead to weak customer services. On web shopping, there is no detail and size for accessorizes.The opportunity for the Topshop Corporation is the potential market in the oversea market. There are lots of young people in China and US, and they have great purchasing power, which is a good opportunity for Topshop to invest. And compared with other fashion retailers, it is not just targeting at young people, but also white-collared workers and a part of mid-aged persons who follow the latest fashion.The threats are from the competitors like Zara, H&M and French Collection. Like Topshop, they are all fashion clothing retailers, the competitors may have lower market shares in Britain than Topshop, but their sales are mostly from the overseas marke t, and their brands have been accepted by the local people. If Topshop want to expand the oversea market, it is necessary to show its unique features and improve quality and retain low price and good design, and face some limitations from government policies and to know about the cultural and demands of the local environment as soon as possibleObjectives: Vision and mission:The Topshop Corporation is an international fashion retailer, it has over 440 shops all over the world, more than 300 in Britain, which takes more than  50%. For the recent years, the British economy was not very good, so the sell in the mainland was below average. In the age of rapid globalization, technological innovation, population boom, and environmental change, the need of international marketing are pressing. From the topshop international segmentations, we can get the point that the international market has not been fully developed.US, the biggest economic entity in the world, only have four topshop sto res, and the second biggest economic entity, China, only have one. This market shares is not enough in these two countries. Take Zara as an example, we can know the importance to expand an oversea market. The Zara Corporation is a Spanish clothing and accessories retailer, very similarly with Topshop, but Zara opened more than 150 stores in China, almost every big cities in china, and Zara corporation’s sales grew with an amazing speed, and became the leader in the fashion clothing industry.The first goal is named â€Å"explore the new world†, which means the Topshop Corporation is aimed at developing the oversea marketing, especially China and US. The plan for the company is to open 50 stores in China and 40 stores in US in the next five years.The second goal is named â€Å"the social network†, the point is aimed at e-commence. In China, E-commerce is becoming more and more popular nowadays, in the date of 11 NOV and 12 DEC every year, there will be a large dis count online, on those date the sales will be more than 35 billion RMBs, the number is really amazing. The topshop has already had their online stores, and also have international business online, but only takes small shares. Our plan for the company is to build a world level website in different countries, and develop overseas online market.StrategyThere are some steps to finish the strategy, firstly, the advisement.For the customers in China and US, they may not very familiar with the new brand, so a good promotion is very important for Topshop. In the advertisement, we should emphasis our brand is designed for local people, for example, in China, we should highlight that the fashion clothing are designed for the eastern people, and integrated with some local culture cooperate with some famous designers to promote the new product.To open the Chinese market, the first thing our brand needs is to publish Production Promotion Release Conference in the biggest cities in China like Bei jing or Shanghai, and open the first store in the central zone of these cities. In the summer of 2013, US famous fashion retailer brand Hollister open the first store in Salitun, Beijing, which is the popular commercial district in China, and release a fantastic fashion model performance, after that the sales of the store was growing very fast. This movement raised the awareness of the brand and gained more popularity among young people, the topshop may learn a lesson from it.

Oppenheimer And The Atomic Bomb Essays - McCarthyism, Free Essays

Oppenheimer And The Atomic Bomb Essays - McCarthyism, Free Essays Oppenheimer And The Atomic Bomb Julius Robert Oppenheimer and the Atomic Bomb J. Robert Oppenheimer was a brilliant physicist and known as the Father of the Atomic Bomb. A charismatic leader of rare good qualities and commonplace flaws, Oppenheimer brought an uncommon sensibility to research, teaching, and government science. After help creating the atomic bomb with the Manhattan Project he was banned from the U.S. Government during the McCarthy Trials. He opposed the idea of stockpiling nuclear weapons and was deemed a security risk. Oppenheimers life reveals the conflict between war, science and how politics collided in the 1940s through the 1960s. His case became a cause celebre in the world of science because of its implications concerning political and moral issues relating to the role of scientists in government. Oppenheimer, the son of German immigrants, who had made their fortune in textiles, had the

Why Teenagers Act Crazy Essays

Why Teenagers Act Crazy Essays Why Teenagers Act Crazy Paper Why Teenagers Act Crazy Paper Adolescence is usually seen in our society as a period of emotional drama and troublemakers teenagers, there is a psychological explanation for this. First of all, during adolescence teenagers go through life changing events like starting to separate from their parents, trying to fit Into a social group and figuring out who they want to be and what they want to do In their lives. All of this causes a lot of anxiety, but there is a psychological reason for this: the development of the brain during this lifetime causes teenagers to experience more anxiety and fear and they have a reader time controlling this than children or adults. During adolescence the magical (part of the brain that processes fear) develops before the frontal cortex (part of the brain that controls reasoning and executive control) this means that the brain at this stage has more capacity for fear and anxiety but Is underdeveloped for calm, reasoning and moderating emotions. The magical and De frontal cortex work together in certain events, the magical responds to fear by sending an alert to the frontal cortex which re-evaluates the situation and calms down the brain if there is no danger ahead. Studies made in Well Cornell Medical College and Stanford university show that when adolescents were shown fearful faces, they had exaggerated responses in comparison with children and adults. Not only are teenagers more fearful than calm, but they are also risk takers. This happens because the brains reward center also develops before the frontal cortex, this makes teens have a riskier behavior. It has been learned that this anxiety is not easily treated with psychotherapy and also, adolescents shouldnt use stimulants because this worsen anxiety. These problems sometimes affect adolescents, even eater on as adults, causing anxiety disorders. Even though this can happen, most adolescents learn to deal with anxiety and modulate fear as they grow older and the frontal cortex matures. The brain is destined to work a certain way according to its life time, during adolescence the magical is more developed than the frontal cortex and this causes more fears and anxiety but teenagers arena t capable of moderate their emotions and stay calm. This should period of anxiety and fears be considered by adults, adolescents are supposed to go through this to learn gradually how to control fear and anxiety. In his developmental theory, Jean Pigged explains exactly what we Just discussed. To be able to learn, our brain has to go through different development processes. During the brains maturation processes (growing up), we cannot undertake certain tasks until we are psychologically mature enough to do so. Erickson divides life Into several stages, he states that adolescence begins at age 12 and ends at age 18. The basic conflict of this stage Is Identity vs.. Role confusion. It focuses In social relationships; Teens need to develop personal Identity, becoming who they want to be. According to Erickson, success leads to an ability to stay true to yourself, while failure leads to role confusion and a weak sense of self. As we have learned before, this process of finding yourself and developing personal Identity causes mayor anxiety on teenagers, but we already know that Its because of a Drain process. Personal Gulled This is my last high school year; it means that Im going through changes growing into adulthood. This changes lead to maturing, having more responsibilities and undergoing a lot of pressure regarding decisions about my future. Now that I have dead this psychological explanation to a lot of the anxiety that I may feel this year I realize I have to learn how to deal with stress, fear and anxiety to try to stay as calm as possible and successfully complete this last year of high school. I plan to give school the amount of time and focus that it needs, but also enjoy this last months to spend time with my classmates and friends that I probably wont see often after we graduate. As long as I manage correctly my time and accomplish the goals that I set for this year I will be satisfied with my results and I will be ready to enter the next stage in my life.

Supreme Court Decision Essay Example | Topics and Well Written Essays - 500 words

Supreme Court Decision - Essay Example The evidence culled through these text messages intercepted by the police, when considered, does establish beyond any doubt that the accused was indeed engaging in unreasonable activities, which jeopardized the lives of the innocent citizens. Thereby the initiation of the interception of the text messages of the accused by the police, considering the fact that the police was under an immense pressure to act in time, to avoid any further loss of life of the innocent citizens, was no way unreasonable. This act of the police when seen in the larger context seems totally reasonable. It does need to be mentioned that the â€Å"trespass doctrine† facilitated by Olmstead v. United States (1928) if applied to the situation under consideration, validate the interception of Doe’s text messages by the police without invoking any violation of the Fourth Amendment Rights, as the police while doing so no way violated the essential dignity of the accused as a human and as a citizen. Besides, the two pronged test propounded in Katz v. United States (1967), when applied to the issue under consideration does nullify the appeal made by the accused. While exchanging the text messages associated with his illegal activities, the accused was no way exhibiting an expectation of privacy as he was well aware that he was exchanging these text messages with the intention to facilitate his unlawful activities, and thereby, through the exercise of commonsense, was well aware that such messages and communications would attract the well deserved attention of the law and order machinery. Doe was well aware that he was relying for the exchange of these text messages on the services sold by the local cell phone carrier, and in the light of United States v. Miller (1975), Doe’s rights were not infringed upon if the company as a third party, entrusted his text messages to the police, guided by the belief that it was its legal and constitutional duty to help the police. Beside s,

Is playtime valuable in the primary school Essay

Is playtime valuable in the primary school - Essay Example The play time also allow the children to fight obesity as they are more active. The physical activity increases the energy level of the children. The children who indulged in playtime can have increased bone and muscle strength and can have good health. The physical activity can increase the blood circulation which also helps in increased growth. The children are playful in young age and if they indulge in play time then they have increased interest in study time. The children cannot be weary of studies as play time can give them extra leisure time. As per Ridgers (2006) â€Å"Physical activity guidelines state that children should engage in atleast 1 hour of moderate intense physical activity once a day† Play time also has an important effect on the emotional health of the children. The play time revives the mental energy of the children as they can be increasingly happy and joyful after play hours. According to Entin (2011) â€Å"When children are in charge of their own play, it provides a foundation for their future mental health as older children and adults†. The children if do not get enough time to play then they can feel depressed and anxious. In childhood children are more interested in play rather than study. The emotional health of a child is highly depended upon their physical activity. The brain development of a child is largely based on their physical activity. A child gets the most mental satisfaction from play time and hence it is highly beneficial on emotional levels. The cognitive development of a child is also based on their play time hours. The play time is not only healthy for children but also helps in increased emotional, cognitive development and be more resilient and stress managers .... ased emotional, cognitive development and be more resilient and stress managers .The impact of play time on emotional development of children is greater than we think. The creativity, imaginative skill of a child increases with play time hours (Scott,2007). The play time also has effect on the social development of a child. The play time can give children many socializing skills. They can learn to co – operate, sharing and interacting. The children largely interact while they play and hence play time has a potential benefit on social development of children. As per Milteer(2012)â€Å"Play time is a natural tool which cans co – operate, overcome challenge and negotiate with others†. The increased physical activity can increase the personality of child not only in younger years but also in future life. They can be more adaptive too unpredictable circumstances due to play time experiences. The children who engage in play time can be more expressive and communicative . They can be more outward and socializing as they engage more with their peers and friends. The play time allows children to make choices as they engage in various plays and games which have intelligence and logical importance. According to Tomlin (2008) â€Å"Maturation and socialization develop during all stages of childhood through the use of play†. The play time allow children to be more aware and alert and can be more of practical and energetic. The social skills of person are based on the child’s exposure to other people of their age group. During play time the children can be more interacting with other children and this can make them more socializing person in future. As per Caldwell (2012) â€Å"A positive self concept which boosts children is also a benefit of play time in primary schools†. The

French culture 1800-1900 Essay Example | Topics and Well Written Essays - 1250 words

French culture 1800-1900 - Essay Example He is accredited as the founder of the impressionist movement. He is considered to be one of the most important artists in history; his contributions to art are still being viewed until today. Claude Monet’s work was showing more about the light hence he would paint subjects under different light conditions over and over as he was trying to understand the qualities of light in the natural world (Discover France 1). Claude Monet’s painting impression sunrise earned the group the title impressionists as some critics thought the group paintings were unfinished impressions. Claude Monet used various styles so that his paintings would look more alive hence to add life in his paintings which include; light, water, landscapes, water lilies and young woman with a little boy. Claude Monet used water as it had great mirrors for reflecting the trees, boats and sky. He used any type of water from oceans, rivers, lakes, or pounds. He also used light as he wanted to capture the fundamental nature of light. Claude paid more attention to how the light would strike his subject than the subject itself. In his use of landscape, if there were people seen in the scene they were often considered as mere shadows. Claude Monet spent almost twenty years painting water lilies in numerous colors, positions and styles. In his early paintings his favorites were that of a young woman with a little boy. The young wom an was his wife Camille and the little boy Jean was their son. Claude Monet loved light very much as he believed light equaled color and he always sought to add luminescence to the paintings so as to give them some of the life. He observed them by using pure spots of different colors side by side as a replacement for the gradations of the same color. These broken colors merged at a distance but they took a vibrancy not obtained by the use of hues and shades of the same color. His shadows were constructed with complementary colors of the objects in the

Tata Docomo Essay Example for Free

Tata Docomo Essay Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: * Communications and information technology * Engineering * Materials * Services * Energy * Consumer products * Chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently out of them 32 are publicly listed. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan Industries, Tata Communications and Taj Hotels. The combined market capitalization of all the 32 listed Tata companies was $89.88 billion as of March 2012. Tata receives more than 58% of its revenue from outside India. Tata Group remains a family-owned business, as the descendants of the founder (from the Tata family) owns majority stake in the company. The current chairman of the Tata group is Cyrus Pallonji Mistry, who took over from Ratan Tata in 2012. Tata Sons is the promoter of all key Tata companies and holds the bulk of shareholding in these companies. The chairman of Tata Sons has traditionally been the chairman of the Tata group. About 66% of the equity capital of Tata Sons is held by philanthropic trusts endowed by members of the Tata family. The Tata Group is perceived to be Indias best-known global brand within and outside the country as per The Associated Chambers of Commerce and Industry of India survey. The 2009, annual survey by the Reputation Institute ranked Tata Group as the 11th most reputable company in the world. The survey included 600 global companies. The Tata Group has helped establish and finance numerous quality researches, educational and cultural institutes in India. The group was awarded the Carnegie Medal of Philanthropy in 2007 in recognition of its long history of philanthropic activities. HISTORY The Tata Group was founded as a private trading firm in 1868 by entrepreneur and philanthropist Jamsetji Nusserwanji Tata. In 1902 the group incorporated the Indian Hotels Company to commission the Taj Mahal Palace Tower, the first luxury hotel in India, which opened the following year. After Jamsetji’s death in 1904, his son Sir Dorab Tata took over as chair of the Tata Group. Under Dorab’s leadership the group quickly diversified, venturing into a vast array of new industries, including steel (1907), electricity (1910), education (1911), consumer goods (1917), and aviation (1932). Following Dorab’s death in 1932, Sir Nowroji Saklatwala became the group’s chair. Six years later Jehangir Ratanji Dadabhoy Tata (J.R.D.) took over the position. His continued expansion of the company into new sectors—such as chemicals (1939), technology (1945), cosmetics (1952), marketing, engineering, and manufacturing (1954), tea (1962), and software services (1968)—earned Tata Group international recognition. In 1945 Tata Group established the Tata Engineering and Locomotive Company (TELCO) to manufacture engineering and locomotive products; it was renamed Tata Motors in 2003. In 1991 J.R.D.’s nephew, Indian business mogul Ratan Naval Tata, succeeded him as chairman of the Tata Group. Upon assuming leadership of the conglomerate, Ratan aggressively sought to expand it, and increasingly he focused on globalizing its businesses. In 2000 the group acquired London-based Tetley Tea, and in 2004 it purchased the truck-manufacturing operations of South Korea’s Daewoo Motors. In 2001 Tata Group partnered with American International Group, Inc. (AIG) to create the insurance company Tata-AIG. List of Tata Group Chairmans * Jamsetji Tata (1887–1904) * Dorabji Tata (1904–1932) * Nowroji Saklatwala (1932–1938) * J. R. D. Tata (1938–1991) * Ratan Tata (1991–2012) * Cyrus Mistry (2012–present) The Tata Group has donated a Rs. 220 crore ($50 million) to the  prestigious Harvard Business School (HBS) to build an academic and a residential building on the institute’s campus in Boston, Massachusetts. The new building will be called the Tata Hall and used for the institute’s executive education programmes. The amount is the largest from an international donor in the business schools 102-year-old existence. The recent The Brand Trust Report 2011 has ranked TATA as the second most trusted brands of India. In a 2011 investor poll conducted by equity research firm Equitymaster, TATA Group was voted as the most trustworthy among the Indian corporate houses. Over 61% of the respondents showed their confidence in the Tata Group. The Tata Group retained its Most Trustworthy status in the 2012 edition of the poll. One Tata project that brought together Tata Group companies (TCS, Titan Industries and Tata Chemicals) was developing a compact, in-home water-purification dev ice. It was called Tata swach which means â€Å"clean† in Hindi and would cost less than 1000 rupees (US $21). The idea of Tata swach was thought of from the 2004 tsunami in the Indian Ocean, which left thousands of people without clean drinking water. This device has filters that last about a year long for a family of five. It is a low-cost product available for people who have no access to safe drinking water in their homes. The advantage of this device is that it does not require the use of electricity. TCS also designed and donated an innovative software package that teaches illiterate adults how to read in 40 hours. â€Å"The children of the people who have been through our literacy program are all in school,† says Pankaj Baliga, global head of corporate social responsibility for TCS. In 1912, Tata Group expanded their CEO’s concept of community philanthropy to be included in the workplace. They instituted an eight-hour workday, before any other company in the world. In 1917, they recommended a medical-services policy for Tata employees. The company would be among the first worldwide to organise modern pension systems, workers’ compensation, maternity benefits, and profit-sharing plans. Trusts created by Tata Group control 65.8% of company shares, so it can be said that about 66% of the profits of Tata Group go to charity. The charitable trusts of Tata Group fund a variety of projects, for example the Tata Swach and the TCS project. They founded and still support such cherished institutions as the Indian Institute of Science, Tata Institute of Fundamental Research, the National Centre for the Performing Arts and the Tata Memorial Hospital. Each Tata Group company channels more than 4 percent of its operating income to the trusts and every generation of Tata family members has left a larger portion of its profit to them. After the Mumbai attacks, Salaries of then heavily attacked Taj Hotel employees were paid despite the hotel being closed for reconstruction. About 1600 employees were provided food, water, sanitation and first aid through employee outreach centres. Ratan Tata personally visited families of all the employees that were affected. The employee’s relatives were flown to Mumbai from outside areas and were all accommodated for 3 weeks. Tata also covered compensation for railway employees, police staff, and pedestrians. The market vendors and shop owners were given care and assistance after the attacks. A psychiatric institution was established with the Tata Group of Social Science to counsel those who were affected from the attacks and needed help. Tata also granted the education of 46 children of the victims of the terrorist attacks. Tata DoCoMo TATA DOCOMO is an cellular service provider on the GSM,CDMA and platform-arising out of the strategic joint venture between Tata Teleservices (subsidiary of Indian conglomerate Tata Group) and Japanese telecom giant NTT Docomo (subsidiary of Nippon Telegraph and Telephone) in November 2008. It is the countrys sixth largest operator in terms of subscribers (including both GSM and CDMA. TATA DOCOMO is part of the Indian conglomerate Tata Group. The company received licenses to operate GSM services in nineteen telecom circles and was allotted spectrum in eighteen of these circles and launched GSM services on 24 June 2009. It began operations first in South India and currently operates GSM services in eighteen of twenty two telecom circles. It has licences to operate in Delhi but has not been allocated spectrum from the Government. Docomo provides services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one second pulse especially in semi-urban and rural areas.[citation needed] On 5 November 2010, Tata DOCOMO became the first private sector telecom company  to launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of December 2010. TATA DOCOMO MARKERT SEGMENTATION: Tata DoCoMo divided the market into smaller segments with distinct needs, characteristics and behavior with separate marketing strategies. TATA DoCoMo used the Demographic segmentation firstly to introduce the new brand keeping an eye on mid and higher end of the Indian consumers. They chose Indian youth as their primary target and started occupying the space in young Indian minds by connecting with them at various levels and through multiple channels The rationale behind this choice were 1. Tata Docomo intended to generate most of its future revenues through its differentiated content based and value added services, which is not so much relevant for low end consumers who are more price sensitive than mid and high end consumers 2. Indian telecom market was soon expecting 3G licenses. This would mean a huge potential for content based and value added services in the near future. Mid and higher end young consumers will be the early adopters of these services as they are more adaptable to change, are dynamic and willing to try new things. 3. They wanted to connect to opinion makers, and Indian youth would be the best fit to that profile. 4. Indian telecom market was soon expecting Mobile Number Portability (MNP). This would mean a potential of switching of telecom vendors by Indian consumers. And targeting the opinion makers would mean an aspiration build up in masses to switch to the brand that is most admired. 5. Tata teleservices has its CDMA offering which already caters to mass market in India. Hence there was no specific need to address this segment. TATA DOCOMO MARKERT TARGETING: * TATA DoCoMo is offering series of differentiated products to their respective markets. * Home calling cards for the family of those professionals who work abroad. * Cheap SMS facility for youth. * Facilities for circle users. Tata Docomo rolls out a marketing campaigns platform over cloud, Hosted Campaign Manager (HCM) service for its Enterprise and SME customers. This service is offered in 16 circles namely Hyderabad, Karnataka, Mumbai Maharashtra, Kerala, UPW, Punjab, Haryana, Gujarat, Rajasthan, Madhya Pradesh, Tamil Nadu, Kolkata and West Bengal, Orissa, Bihar and UP East. Aggregators, FMCG, service industry, media and banking insurance companies, outsourcing companies, advertisement agencies and campaign event management companies can get its advantage to the fullest. Through voice blast feature, customers can send a prerecorded message to thousands of phones from a targeted, DND scrubbed dialing list. This solution enables one to conduct effective communication anywhere across the PSTN cloud at blazing speed, said a press note. Tata Docomos Hosted Campaign Management enables customers to reach out to larger target audience, more frequently, at affordable costs without any infrastructure to run th e outbound processes. Differentiation It used tariff plans to differentiate itself from other major players like Vodafone, Airtel and Idea in the GSM category. It has cheaper rates than any other CDMA service provider and the added advantage is that unlike CDMA, a different handset is not required. Pulse rate of per second, where all other services used one minute gave TATA DOCOMO the first mover advantage. Also, services offered were customised as per subscribers. TATA DOCOMO has unveiled a portfolio of Value-Added Services that has reinvented mobile telephony in India. It offers products and services like diet SMS, Free VoiceMail, Timed SMS Service, Missed Call Alerts, Call-me Tunes, etc. All of them are customized to liberate and refresh the subscribers. Brand Positioning TATA DOCOMO has positioned itself as a â€Å"value for money† brand. The first move on this front was to cut through the clutter and redefine the entire pricing paradigm. In the clutter of confusing service providers, TATA DOCOMO is positioned as the country’s most transparent, innovative and liberating telecom brand. * Tata Docomo wanted to create an identity for themselves in the mind of the youth. They realized that their brand should do the  following * Familiarity – they need to create familiarity for the brand in the mind of their target i.e. Indian youth. Youth should always be able to recognize the brand ‘logo’ and its value proposition. In fact, Indian youth should be more than willing to identify themselves with the brand in society * Relationship –They need to associate themselves with attributes like transparent, simple and innovative brand in the mind of their target customers. And over the term of their relationship with their customers, they should be consistent to these attributes in every interaction. * Experience – They need to ensure that customer gets consistent message and promise irrespective of which channel he chooses to interact with the brand. Brand’s communication, new offerings and actions should consistent to its promise to the customers * Trust – They need to stand up to probity in public life and social dealings to be perceived as socially and culturally compatible brand and thereby gain trust of the society. In the already cluttered Indian telecom market, Tata Docomo positioned itself as one of the country’s newest and most-exciting GSM telecom services company that provides value for money and can be easily identified with the attributes as transparency, simplicity and innovation. 1. Positioning based on value for money – Complex pricing mechanisms and processes were used by Indian telecom players. These were not easily understood by consumers and they found difficult to choose the best plans for them. Tata Docomo launched its products with ‘Pay what you use’ policy which were attractive for customers. 2. Positioning based on technology – 3G service and Number Portability were soon to be launched in India. And Tata Docomo leveraging its partnership with NTT Docomo positioned itself as a provider ready to provide 3G services in India. Telecom customers are not really happy with their existing service providers. According to Nielsen Mobile Consumer Insights ‘Close to one in five (18%) of Indian mobile customers said that they would change their operator if they have the ability to retain their number’. It was good enough reason to attract customers who are looking for a better provider. 3. Positioning based on innovative ways – Tata Docomo positioned itself based on its ‘Do the New’ promise. It introduced multiple innovative offerings like ‘Buddy Net’, ‘Diet SMS’, ‘Pay per site’, ‘Pay per second’ etc. To establish their brand equity in Indian telecom industry, Tata Docomo started with their branding activities. Brand/product/company The Tata DOCOMO brand is the 10th entrant in the crowded Indian telecom market which was already ruled by established brands such as Airtel, Reliance, and Vodafone. Despite the stiff competition the company made a dent in the telecom market due to an innovative marketing strategy. In a short span of time the company has been able to differentiate and distinguish itself from the other brands and own a distinct consumer mind space. The company has brought disruptive innovation to the market not only through it products and services but also through unique marketing initiatives that have captured the minds of the consumers. As it stands today, Tata DOCOMO is the fastest growing brand in terms of market share. We (project team) chose to study and analyze the Tata DOCOMO brand due to its uniqueness and the success of its marketing strategy. For consumers, the Tata DOCOMO brand offers a host of differentiated services. Tata DOCOMO boasts the following benefits to consumers on its official website. * We are the fastest growing young telecom brand in the country; we never stop innovating and thinking out of the box. With us every day is new. * We dont need creams to be fair, its in our blood. With us you will get honesty, frankness, transparency. Say hello to the most transparent plans, a world-class network responsive customer care. * We are the first private operator to launch 3G in partnership with the world leader in 3G, NTT DOCOMO, Japan. * We redefined competition with our pay per second tariffs and decided to let the good news spread, therefore we introduced pay per second on STD ISD. You can call USA and Canada @1p/sec. * Keeping up with our mantra of doing the new we have made roaming affordable to the common man by extending the pay per second offers on roaming anywhere in India on our network. * We dont bully you to take what you dont need. And thats why; we have pay per site, that lets you pay only for the site(s) you love @Rs.10 per site per month. * We never ever ask you to count your friends. With BuddyNet you can bond with the whole world @1p/6sec On-Net. Be ready! * We dont decide for you, you decide your own pick from our daily, weekly or monthly packs of Talk-time, GPRS, music, cricket updates, night calling etc. starting at Rs.2. * Why should anyone else decide what song you should listen to when you call someone? With My Song hear your song when you call. * We completely believe why you should pay  for whats not your fault, thats why with us you get free Missed Call alerts in case you miss a call when you are not in coverage area or your phone is switched off. * Fun in limit is no fun. With us you can download unlimited Call-Me tune @Rs.10 per week. * We dont believe in making you pay for reaching out to us. Call our toll free customer care number anytime. * When we say you are important we mean every single word of it. So why should you wait, have direct access to the customer care executive by pressing 9 anytime during the call. * We are all ears. You can call us or online Live Chat with us, anytime. And guess what, you can access your hometown call center even when out of town. Product line TATA Docomo launched many products in the ‘Diet’ product line aimed at reducing the cost for the customer. Following products were launched ï‚ · Diet SMS Its custom made for those who are allergic to typing long. In this service, each SMS merely costs you 1 paisa per character, up to a maximum of 15 characters. And user is not charged for the spaces. ï‚ · Diet Postpay Plans – It offers refreshingly different options to postpaid users. They get opportunity to make their own plans by choosing the service they use most frequently, be it Local, STD or SMS. And to make their own plans they have more than 100 options to choose from. NEW PRODUCT DEVELOPMENT IDEA GENERATION Tata group of industries want to introduce their products in almost every field of life. With invention of mobile phone services world become a global village. Increasing number of mobile users attract TATA group of industries to introduce their product in mobile phone services. The board of directors of TATA gets the idea for mobile service operator by its own employees who were using other mobile operators. They think about to bring their own technology or to share any existing company through which they communicate with other employees and officials. IDEA SCREANING: From too many ideas the TATA group selected one to create a telecom company with the experience of any existing company. They decided to introduce a new mobile operator company with the partnership of Japanese telecom giant NTT  Docomo and launch TATA DoCoMo in India. CONCEPT DEVELOPMENT TESTING: The Tata DOCOMO (DO Communication over mobile) brand stands for â€Å"Do†ing things that you want to do. The Tata DOCOMO brand is all about co-creation and user participation. The youth brand that Tata DOCOMO set out to build has been successfully created in the digital space through a balanced mix of design, innovation, technology and engagement. The brand’s main mantra â€Å"Do the new† is a concept that prompts every citizen to do something new, even if it’s a small thing. This concept aligns with the company’s products and services, many of which are new to the market. TATA has good reputation in all over the India. They make a questioner to ask people about new telecom service and when they started their transmission people show positive response towards the product. MARKETING STRATEGY DEVELOPMENT: Being the tenth entrant in the already competitive telecom market, it was difficult for Tata Docomo to differentiate themselves from the existing service providers. Tata was already a well-known household brand name in India, however Docomo was hardly known to Indian masses and hence there was a need to establish the Docomo brand. They wanted to create an identity for ‘Tata Docomo’ which customers would love and trust. Tata Docomo has a vision to be the most loved teleservices brand in India. And their marketing research revealed that their service offering should be centered on transparency, simplicity and relevant ‘life centric’ innovation to achieve this. They found that they should connect to the opinion makers of the society and create brand attraction among Indian masses. This focused approach can give them visibility in highly competitive market. Tata DoCoMo adopted disruptive innovation as a market penetration strategy. This was required to enter the Indian telecom market which had dominant players such Airtel and Vodafone. To capture market, Tata DoCoMo offered services that were unlike anything the consumers had experienced before. The per second tariff also changed the rules of the game by forcing existing service providers to lower their tariffs and also set a benchmark for new entrants such as MTS who now offer similar tariffs. This allowed Tata DoCoMo to capture market quickly. Having penetrated the market successfully, Tata DoCoMo now competes not only on the basis of price but also with value added  services. BUSINESS ANALYSIS: After the market strategy development the TATA group make a telecom operators business analysis. Their Cost, sales, profits and other business routines. They study the Airtel and Vodafone which were already existing very strong telecom operators in the market. PRODUCT DEVELOPMENT: When TATA group analyzed the other telecom operators business they satisfied with the profit margins and finally started to capture all the India and install their transmission equipment in all the major cities. When transmission equipment installed then TATA start to furnish customer offices in targeted areas and started their services. TEST MARKETING: Finally TATA DoCoMo introduced in market initially. The customer gave positive response and highly like this service in the market. And its first testing sales are too fast and people demanded it and admire it due to its brand name. COMMERCIALIZATION: TATA DoCoMo after first introduction in the market started their full commercialization in market in a very small time they got maximum market share. To bring in the knowledge of people about this new service of DoCoMo they used different channels like TV, newspapers, radio, brushers, magazines, etc.